Niche Market Focus Solluna by Kimberly Snyder operates within the wellness and fitness services industry with a strong focus on holistic well-being through the Four Cornerstones. This targeted approach presents opportunities for complementary products and services that reinforce their core philosophy and community engagement efforts.

Community Engagement The company maintains a vibrant online and in-person community, the Solluna Circle, which can be leveraged for membership upgrades, exclusive product offerings, or personalized wellness programs, fostering customer loyalty and recurring revenue streams.

Technology-Driven Platform Utilizing a diverse tech stack including Vue.js, MySQL, and analytics tools like Google Tag Manager, Solluna demonstrates an active online presence suitable for targeted marketing campaigns, personalized product recommendations, and improved user experience initiatives.

Revenue Growth Potential With an estimated revenue between one and ten million dollars and a relatively small team, there is significant opportunity for expansion through new product lines, digital courses, or strategic partnerships within the wellness sector to scale revenue.

Competitive Positioning Compared to similar companies with larger teams and higher revenues, Solluna's boutique size may appeal to niche markets valuing personalized, authentic wellness solutions, opening avenues for premium offerings or exclusive community events that appeal to discerning consumers.