Community Engagement Somerset Trust Company focuses on community reinvestment, making quality of life better for residents. This commitment can be leveraged by aligning with local community projects or initiatives to build trust and expand the customer base.

Strategic Partnerships Partnerships with educational institutions like Pitt-Johnstown present sales opportunities by tapping into student populations as potential customers. Collaborating on financial literacy programs could drive customer acquisition and brand loyalty.

Asset Investment Investments in assets like Guidewire Software showcase a willingness to innovate and modernize. Positioning tech solutions or financial products that align with such investments could be a strategic approach to target Somerset Trust's customer base.

Geographical Expansion Expanding offices into new locations like Mount Pleasant and Westmoreland County opens doors for sales expansion. Targeting these regions with tailored financial products or services could capitalize on the growing customer base in these areas.

Employee Engagement Retirement of long-term employees like Dixie Kelly Lemley presents an opportunity to provide personalized financial planning services. Targeting retirees or offering retirement-focused products could appeal to Somerset Trust's existing and potential customer base.