Community partnerships Tower’s recent partnerships with The Alonso Foundation and Greenlight Financial Technology indicate a focus on charitable initiatives and parent-education tech, suggesting sales opportunities in nonprofit-partnered programs, sponsorship platforms, and fintech solutions for family financial literacy.

Military and veteran support With Homers for Heroes and multiple Fort Meade branches, Tower emphasizes veteran and military family programs, presenting upsell potential for specialized lending, housing, and benefit-education tools tailored to military members.

Digital transformation A mobile-first website launch and ongoing digital banking capabilities point to opportunities for cloud-based security, customer analytics, CRM integrations, and scalable digital experience enhancements to improve member onboarding and cross-sell efficiency.

Brand and culture awards Consistent recognition as a Great Place to Work and Diamond Award winner signals strong employee engagement and brand equity, suggesting partnerships around employee financial wellness programs, payroll-integrated benefits, and customer-referral initiatives.

Compliance and governance New leadership in compliance and robust tech stack indicate demand for risk management, regulatory reporting, and for partners offering cybersecurity, audit readiness, and vendor-risk solutions to support a growing member base.