Community trusted Leverage Sommer's long-standing presence and strong regional reputation in Southeastern Wisconsin to pursue partnerships with local nonprofits and events, expanding referral networks and sponsor opportunities that align with their family-owned, customer-first positioning.

Digital engagement Target ongoing online buyers and bargain-hunters by offering flexible online purchasing incentives, virtual showrooms, and seamless e-commerce experiences, capitalizing on their willingness to buy over the Internet and their tech stack investments.

Partnership potential Explore joint programs with Balance, Inc. and Mel's Charities to co-market vehicle donations or sponsorships, creating social impact campaigns that can drive traffic, qualified leads, and charity-related brand lift for both Sommer's and partner organizations.

Mid-market focus Position Sommer's as a high-value regional dealer serving a mid-market segment (revenue in the tens of millions) with large but manageable footprint, offering bundled vehicle service plans, maintenance packages, and loyalty programs to increase wallet share and repeat business.

Cross-brand opportunity Highlight opportunities across Subaru, Buick, GMC and used cars to upsell trades, certified pre-owned programs, and fleet or business-to-business sales, leveraging their top-volume status to attract fleet partnerships and corporate incentives.