Gift and concierge Opportunity to upsell personalized corporate gifts and year-round gifting services such as The Gift List and corporate gift-giving concierge to businesses seeking unique wine experiences.

Corporate events Target businesses for turnkey event planning and client entertainment by offering virtual and in-person wine tastings as part of corporate programs, leveraging existing B2B capabilities.

Independent winery partnerships Position as a platform for exclusive wines from independent wineries to differentiate offerings in wholesale or gift channels; pursue partnerships with small producers seeking broader distribution.

Experiential commerce Leverage experiential tasting experiences to cross-sell subscriptions, gift lists, and private events, expanding average order value through bundled experiences and product sales.

Market expansion readiness With a growing catalog and online marketplace, target hospitality groups, premium retailers, and corporate buyers looking for curated wine experiences and turnkey event capabilities.