Gifted corporate Opportunity to upsell premium wine experiences and corporate gifting services to mid-size businesses, leveraging Sommsation’s corporate gift concierge and in-person/virtual tasting offerings to drive cross-sales.

The Gift List Target high-end consumers and enthusiasts through the Gift List concierge service, positioning as a recurring revenue channel for limited-production wines and seasonal gift campaigns.

Event amplification Cross-sell to event planners and hospitality partners by offering turnkey tasting experiences, corporate events, and venue collaborations with Stephen Starr restaurants and related partners.

Independent wineries Leverage relationships with independent wineries to expand catalog, propose B2B partnerships, wholesale onboarding, and affiliate-style programs to drive volume and exclusive selections.

Digital commerce growth capitalize on existing tech stack and online marketplace to deploy targeted ads, retargeting, and analytics-driven campaigns aimed at wine enthusiasts, corporate buyers, and gift purchasers to boost conversion and AOV.