Insights

Market fit Target large frontline operators with end-to-end workforce management needs, leveraging Sona’s AI-driven real-time insights to improve scheduling, attendance, HR, and payroll efficiency.

Revenue growth Position Sona as a driver of revenue through optimized staffing and improved employee satisfaction, offering measurable ROI to enterprise customers in consumer-facing industries.

Tech leverage Highlight Sona’s AI capabilities and analytics stack as differentiators to nonprofits and enterprises seeking intelligent decision support, integration-ready with common tools and platforms.

Expansion readiness Capitalize on the growing emphasis on workforce visibility and automation in large organizations to propose scalable WFM deployments with modular rollout across sites and regions.

Competitive positioning Benchmark against typical WFM players by stressing real-time insights, user-friendly consumer-grade design, and a fit-for-purpose solution for frontline operators to win against generic HRIS vendors.

Sona Tech Stack

Sona uses 8 technology products and services including Hotjar, Fullstory, Metabase, and more. Explore Sona's tech stack below.

  • Hotjar
    Analytics
  • Fullstory
    Analytics
  • Metabase
    Business Intelligence
  • Open Graph
    Content Management System
  • Linkedin Sign-in
    Identity Verification
  • Ubuntu
    Operating Systems
  • Notion
    Page Builders
  • Facebook
    Widgets

Media & News

Sona's Email Address Formats

Sona uses at least 2 format(s):
Sona Email FormatsExamplePercentage
First@getsona.comJohn@getsona.com
100%

Frequently Asked Questions

What is Sona's stock symbol?

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Sona is a publicly traded company; the company's stock symbol is EPC.

What is Sona's official website and social media links?

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Sona's official website is sona.ai and has social profiles on LinkedIn.

How much revenue does Sona generate?

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As of July 2026, Sona's annual revenue is estimated to be $50M - $100M.

What is Sona's NAICS code?

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Sona's NAICS code is 5112 - Software Publishers.

How many employees does Sona have currently?

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As of July 2026, Sona has approximately 210 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Cio Advisory: R. T.Chief Operating Officer: A. C.Chief Of Staff & Vp Of People: K. B.. Explore Sona's employee directory with LeadIQ.

What industry does Sona belong to?

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Sona operates in the Software Development industry.

What technology does Sona use?

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Sona's tech stack includes HotjarFullstoryMetabaseOpen GraphLinkedin Sign-inUbuntuNotionFacebook.

What is Sona's email format?

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Sona's email format typically follows the pattern of First@getsona.com. Find more Sona email formats with LeadIQ.

When was Sona founded?

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Sona was founded in 2021.
Sona logo

Sona

Software DevelopmentEngland, United Kingdom201-500 Employees

Sona, headquartered in London, England, is a software development company offering a next-generation workforce management platform designed for large frontline operators. The platform combines end-to-end WFM capabilities—scheduling, time and attendance, HR, and payroll—with AI-powered decision support to deliver real-time, actionable insights aimed at improving operational efficiency and employee satisfaction.

Its target customers are large frontline operators seeking to optimize labor management while enhancing the worker experience, leveraging a solution that blends traditional workforce-management functionality with intelligent analytics. In the software development industry, Sona positions itself as an integrated WFM offering that pairs practical management features with AI-driven insights to drive revenue. The company operates as a mid-sized firm based in London, focused on serving sizable frontline businesses with a user-friendly platform that balances ease of use with advanced analytics.

Section iconCompany Overview

Website
sona.ai
Stock Symbol
EPC
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Sona's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Sona's revenue is estimated to be in the range of $50M - $100M

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