Market Expansion Potential Sonder's presence in 30 cities across eight countries and three continents indicates a strong global footprint, offering opportunities for market expansion and growth potential in untapped regions.

Tech-Driven Service Differentiation With Sonder's tech-powered service and innovative app providing self-service features and 24/7 support, there is a chance to leverage technology-driven differentiation to attract tech-savvy customers seeking seamless experiences.

Competitive Pricing Strategy In response to Sonder's recent layoffs to reduce costs, there could be a chance to capitalize on competitive pricing strategies to attract budget-conscious travelers looking for affordable yet quality accommodations offered by Sonder.

New Product Launch Opportunities Following the recent launch of The Craftsman, Sonder's focus on unveiling new properties presents opportunities to showcase unique accommodations and drive sales through strategic marketing campaigns for these fresh offerings.

Quality-Centric Marketing Angle Emphasizing Sonder's commitment to inspiring, thoughtfully designed accommodations, there is potential to emphasize a quality-centric marketing approach to target customers seeking premium hospitality experiences that prioritize design and service excellence.