Insights

Strategic Growth Position Sonic Automotive’s recent luxury portfolio expansion and Porsche Walnut Creek acquisition as a gateway to cross-sell premium connectivity, targeted marketing automation, and data-driven customer engagement solutions to higher-end automotive buyers and dealership networks.

Dealership Network Leverage Sonic’s expanding national and Bay Area dealer footprint to offer high-speed fiber internet, managed network services, and unified communications to multi-site automotive retailers seeking reliable connectivity for CRM, online sales platforms, and showroom digitization.

Digital Enablement Target Sonic’s tech stack and marketing tools by offering scalable cloud-hosted data services, analytics dashboards, and concise integration with Optimizely, Grafana, PostgreSQL, and Eloqua to optimize customer journeys and campaign performance for auto and powersports segments.

Financial Health Highlight durable revenue potential from a diversified portfolio with mid-market scale revenue and profitability, aligning with Sonic’s stability for recurring IT, communications, and managed services contracts that support margins and predictable spending.

Market Position Capitalize on Sonic’s recognized brand in automotive and powersports retail, offering competitive technology and security solutions to reinforce differentiation, improve customer experience, and sustain growth against peers as the company expands its dealership collaborations.

Similar companies to Sonic

Sonic Tech Stack

Sonic uses 8 technology products and services including Optimizely, AdRoll, Grafana, and more. Explore Sonic's tech stack below.

Media & News

Sonic's Email Address Formats

Sonic uses at least 4 email formats:
Sonic Email FormatsExamplePercentage
First.Last@sonic.comJohn.Doe@sonic.com
59%
FirstLast@sonic.comJohnDoe@sonic.com
34%
First_Last@sonic.comJohn_Doe@sonic.com
5%
FLast@sonic.comJDoe@sonic.com
2%

Frequently Asked Questions

What is Sonic's phone number?

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You can contact Sonic's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sonic's stock symbol?

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Sonic is a publicly traded company; the company's stock symbol is SAH.

What is Sonic's official website and social media links?

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Sonic's official website is sonic.com and has social profiles on LinkedIn.

How much revenue does Sonic generate?

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As of August 2026, Sonic's annual revenue is estimated to be $100M - $250M.

What is Sonic's SIC code and NAICS code?

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Sonic's SIC code is 7372 - Prepackaged Software and NAICS code is 517 - Telecommunications.

How many employees does Sonic have currently?

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As of August 2026, Sonic has approximately 2.8K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Financial Officer: S. S., Chief Operating Officer: G. H. and President: D. W. Explore Sonic's employee directory with LeadIQ.

What industry does Sonic belong to?

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Sonic operates in the Telecommunications industry.

What technology does Sonic use?

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Sonic's tech stack includes Optimizely, AdRoll, Grafana, WordPress, PostgreSQL, Twilio, Oracle Eloqua and Microsoft Teams.

What is Sonic's email format?

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Sonic's email format typically follows the pattern of First.Last@sonic.com. Find more Sonic email formats with LeadIQ.

When was Sonic founded?

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Sonic was founded in 1994.
Sonic logo

Sonic

TelecommunicationsCalifornia, United States1001-5000 Employees

Sonic is a telecommunications provider specializing in fiber internet services. It is headquartered in Santa Rosa, California, at 2260 Apollo Way, and employs between 1,001 and 5,000 people. Founded in 1994, the company describes its approach as aiming to improve the internet through pricing models, higher speeds, greater reliability, and a focus on member experience. Sonic operates within the telecommunications industry and maintains a website at https://sonic.com. Revenue details are not included in the provided information.

Section iconCompany Overview

Phone number
Website
sonic.com
SIC Code
7372 - Prepackaged Software
Stock Symbol
SAH
NAICS Code
517 - Telecommunications
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $100M - $250M

    Sonic's revenue is estimated to be in the range of $100M - $250M

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