Market Presence Sonic's position as a high-speed, affordable internet provider in the United States offers significant opportunities to expand B2B services such as enterprise connectivity solutions, managed IT, and cybersecurity, especially targeting small to medium-sized businesses seeking reliable internet.

Customer Advocacy With a strong emphasis on customer care and online privacy, there is potential to cross-sell privacy protection and digital security products to existing retail customers and attract privacy-conscious enterprise clients.

Technological Stack Sonic’s use of advanced tools like Atlassian Jira, Microsoft Clarity, and QuickBooks indicates an operationally modern infrastructure, which can be leveraged to offer integrated SaaS solutions or IT outsourcing services to similar technology-driven companies.

Financial Position With revenue ranging from 100 million to 250 million dollars, Sonic presents a mid-sized opportunity for sales of telecom equipment, networking hardware, and cloud services to support its growing network infrastructure.

Industry Trends Given the competitive landscape with other major retailers and service providers, there is opportunity to position Sonic's offerings alongside existing telecom and internet providers, emphasizing speed, affordability, and privacy to capture market share in the rapidly evolving internet service industry.