Industry leadership Position SCV as a strategic partner for regional wine nonprofits, event organizers, and trade groups by leveraging its leadership role and broad network of 250+ member wineries to offer sponsored programs, joint fundraising, and cross-promotion opportunities.

Merger readiness Prepare for upcoming organizational consolidation with Sonoma County Winegrowers, targeting joint initiatives, co-hosted events, and merged member benefits to capture opportunities in a larger, unified market footprint beginning January 2027.

Event monetization Utilize SCV’s strong event track record (Wine Auction, Barrel Auction, WIN Expo sponsorships) to propose premium sponsorships, exclusive access packages, and digital fundraisers for wineries seeking higher donor engagement and ROI.

Membership value Offer tiered memberships and partner programs with WIN, WIN Expo, and Wine Industry Network to create recurring revenue streams from member benefits, discounts, and co-marketing, while expanding SCV’s data and analytics capabilities.

Digital expansion Leverage current tech stack and monthly programs like An Hour Uncorked to scale virtual tastings, educational content, and paid webinars, opening digital sponsorships and direct-to-consumer outreach for member wineries.