Industry Collaboration Strategic partnerships with WIN and Wine Industry Network plus upcoming merger with Sonomawinegrape suggest expanding B2B offerings, sponsorship opportunities, and co-hosted events to access a larger regional winery network and amplify sales outreach.

Fundraising Platforms The Sonoma County Wine Auction and the SCV Foundation indicate recurring fundraising channels. Propose sponsorships, donor outreach programs, and premium experiential packages to wineries and allied brands seeking visibility and regional impact.

Membership Expansion With over 250 member wineries and a current revenue range, identify upsell opportunities for enhanced member benefits, premium marketing packages, and advertised integrations with partner platforms to grow annual revenue per member.

Educational Programs Educational programming creates touchpoints for winery owners and staff. Offer training, certification courses, CRM-enabled event lists, and white-label content partnerships to monetize knowledge sharing and drive member engagement.

Digital & Events Active event calendar and digital stack (Meta, Mailchimp, GA4) open doors for targeted promotions, attendee data partnerships, and RSVP-driven sponsorships around Win Expo, Barrel Auction, and monthly wine experiences to generate sponsorship and ticketing revenue.