Regional pro-shop footprint Three retail pro-shop locations in SE Michigan (Brighton, Novi, Hartland) present multiple touchpoints for cross-sell and upsell of protective gear, accessories, and service offerings like skate sharpening and repairs.

Sourcing and brands Current product lineup includes Bauer, Reebok-CCM, Warrior, and Easton, indicating opportunities to upsell compatible ancillary gear, apparel, and team sales expansions that align with these brands and neighboring leagues.

Service-driven revenue Skate sharpening and repair services alongside team sales create recurring visit potential; introduce maintenance plans, memberships, and bundled services to boost lifetime value and appointment volume.

Mid-market growth potential Revenue in the $1M–$10M range with 11–50 employees positions the company as a viable partner for wholesale programs, loyalty initiatives, and co-branded marketing with regional teams and leagues.

Digital and security readiness Tech stack includes modern web and security tools (Cloudflare Bot Management, reCAPTCHA, Open Graph, etc.), suggesting receptiveness to digital marketing collaborations, targeted e-commerce campaigns, and data-driven outreach.