Cruelty-Free Heritage Leverage Sorme's established cruelty-free positioning and professional-grade credibility to cross-sell to indie beauty salons, makeup artists, and pro shops seeking trusted, high-definition pigments aligned with ethical branding.

LA Origin Lead Highlight the historical roots and founder-driven story to target Western US retailers and specialty boutiques that favor niche, story-driven brands with a legacy of quality and professional performance.

Small but Focused With a lean team and revenue under a million, pursue wholesale partnerships with mid-market distributors and boutique stores that can provide hands-on support, exclusive SKUs, or private-label opportunities to accelerate growth.

Digital Tech Stack Capitalize on existing tech integrations (Shop Pay, Cloudflare, Modernizr) to position Sorme for easy e-commerce partnerships, seamless checkout experiences, and joint marketing campaigns with retailers.

Beauty Pro Network Target professional beauty networks and continuing education programs to place Sorme as the standard for makeup artists, enabling bundled kits, education partnerships, and recurring professional orders.