Southeastern Grocers

RetailFlorida, United States1001-5000 Employees

The Winn-Dixie Company, the current banner for Southeastern Grocers, operates grocery retail stores primarily under the Winn-Dixie brand. Headquartered in Jacksonville, Florida, it has pursued a transformation strategy that includes converting former Harveys Supermarkets into Winn-Dixie locations in Florida and Georgia. The company has earned national recognition for private-label innovation and improving the customer experience.

Its operation targets grocery shoppers in Florida and Georgia, offering a unified Winn-Dixie shopping experience. It competes in the retail grocery industry by focusing on store modernization and its private-label program as differentiators. In 2026 the company announced a rebrand to The Winn-Dixie Company, signaling a branding shift while continuing its store-focused growth.

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