Market Focus Southern Networks specializes in providing managed IT services to small and medium-sized businesses, presenting an opportunity to tailor solutions to the unique needs of growing companies in this segment.

Growth Potential With a revenue range of 1M to 10M and a lean team of 11 to 50 employees, there is significant scope for upselling additional managed services, cybersecurity solutions, and cloud integrations to expand their IT capacity.

Technology Stack Utilizing a diverse tech stack including Microsoft Azure, WordPress, and PHP, Southern Networks may require advanced cloud, security, and development tools, offering opportunities for providers specializing in these areas.

Competitive Positioning As a regional MSP competing with larger firms like IT Lab and CMIT Solutions, personalized service and flexible offerings are key differentiators to pursue in outreach efforts.

Market Trends Focusing on clients in the Texas region and the broader SMB sector, aligning solutions with current trends such as remote work support, cybersecurity, and cloud migration can help capture additional market share.