Market Position Southern Staircase operates in the construction industry with a focus on designing and building custom stair systems for interior and exterior spaces, serving a sizeable market segment with revenue between $50 million and $100 million.

Growth Potential With a robust employee base of 201-500 staff and recent news indicating ongoing projects, there is significant opportunity to expand sales efforts towards larger architectural firms and construction projects requiring specialized stair solutions.

Technology Integration Utilizing advanced design and web technologies such as AutoCAD and WordPress, Southern Staircase is positioned to leverage digital tools to streamline bidding, client engagement, and project management—an area ripe for sales growth in providing complementary tech solutions.

Industry Collaborations Partnering directly with builders, designers, and architects, Southern Staircase offers tailored solutions, presenting a strategic opportunity to offer product enhancements, new design materials, or innovative construction techniques to strengthen market competitiveness.

Financial Opportunity With a solid revenue stream and a comparable size to competitors like Viewrail, there is potential to upsell premium products, value-added services, or project-specific customization offerings to existing and prospective clients in the construction and architectural sectors.