Product Innovation Viewrail is focused on custom manufacturing high-quality, modern stair and railing systems, leveraging technology to deliver stronger, better, and faster products. This presents opportunities to collaborate on unique architectural projects requiring bespoke design solutions.

Growth Through Acquisition Recent acquisitions of Schafer Hardwood Flooring and Simmons Stairways indicate a strategic expansion into diverse building materials and stair components, opening avenues for cross-selling complementary products and integrated solutions.

Market Position & Revenue With an estimated revenue between $10 million and $50 million and a growing workforce, Viewrail is positioned as a significant player in premium building materials, suggesting potential for sales expansion within the upscale residential and commercial renovation sectors.

Technological Edge Utilizing various platforms like Shopify, WordPress, and cloud-based tools, Viewrail demonstrates an embrace of digital channels that can be leveraged for targeted marketing, online product customization, and seamless customer engagement to boost sales.

Design & Customization Focus Specializing in open-concept and floating stairs with diverse materials like glass and wood, Viewrail attracts clients seeking modern, elegant designs—perfect for premium projects, renovation opportunities, and architects seeking high-end, customizable stair solutions.