Expansion through Acquisition Viewrail's recent strategic acquisitions of Schafer Hardwood Flooring and Simmons Stairways indicate a strong growth trajectory and diversification within the building materials industry. This expansion creates opportunities to cross-sell complementary products such as flooring and stair components to their existing customer base.

Premium Custom Offerings Specializing in high-end, custom-designed stair systems and glass railings positions Viewrail to target upscale residential and commercial projects. There is potential to upsell premium materials and design services to architects and interior designers seeking elegant, modern solutions.

Innovative Product Line With an expanded line of glass railings suitable for both indoor and outdoor use, Viewrail caters to project diversification. Sales efforts could focus on contractors and developers interested in modern, open-concept spaces that require versatile, high-quality railing systems.

Technological Integration Viewrail’s integration of advanced manufacturing technology and online platforms like Shopify suggests an emphasis on streamlined sales processes. Leveraging their digital presence can open avenues for direct online sales, B2B partnerships, and customization requests from design professionals.

Healthy Financial Position With revenue between $100M and $250M and recent headcount increases, Viewrail demonstrates financial strength and workforce growth, indicating readiness for increased sales efforts. Engaging with their expanding team and establishing partnerships can accelerate new project acquisition in lucrative residential and commercial segments.