Insights

Product diversification Leverage L.J. Smith’s broad product range from wooden balusters to iron options and metal panels to upsell complementary components such as handrails, newel posts, and accessories to project buyers and DIY customers seeking complete stair systems.

DIY installation kits Capitalize on the documented launches of installation kits by promoting cross-sell of concealed and half-inch hollow square baluster kits to homeowners and contractors aiming for easier, quicker, and cleaner installations.

Expansion signals Monitor new product introductions like iron balusters and fastening kits as indicators of growth and evolving design trends; position sales outreach toward retailers and installers looking to differentiate offerings with modern, durable stair components.

Mid-market opportunity With revenue in the 25–50 million range and a workforce of up to 200, target mid-market distributors and regional contractors who can scale with L.J. Smith’s product breadth and Novo backing for reliable supply.

Digital engagement Leverage the existing tech stack including Squarespace, Commerce, and email tooling to pursue digital-led campaigns, content marketing, and request-for-quote prompts aimed at increasing online conversions from builders, remodelers, and DIY enthusiasts.

L.J. Smith Stair Systems Tech Stack

L.J. Smith Stair Systems uses 8 technology products and services including Hotjar, Squarespace, Webpack, and more. Explore L.J. Smith Stair Systems's tech stack below.

Hotjar

Analytics

Squarespace

Content Management System

Webpack

Development

E-commerce

Infrastructure As A Service

Choices

Javascript Libraries

L.J. Smith Stair Systems Email Formats	Example	Percentage
First.Last@ljsmith.com	John.Doe@ljsmith.com	91%
FLast@ljsmith.com	JDoe@ljsmith.com	9%
FLast@ljsmith.net	JDoe@ljsmith.net	98%
Last@ljsmith.net	Doe@ljsmith.net	2%

L.J. Smith Stair Systems Email Formats

Example

Percentage

First.Last@ljsmith.com

John.Doe@ljsmith.com

91%

FLast@ljsmith.com

JDoe@ljsmith.com

FLast@ljsmith.net

JDoe@ljsmith.net

98%

Last@ljsmith.net

Doe@ljsmith.net

Frequently Asked Questions

What is L.J. Smith Stair Systems's phone number?

You can contact L.J. Smith Stair Systems's main corporate office by phone at

+1-740-269-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is L.J. Smith Stair Systems's official website and social media links?

L.J. Smith Stair Systems's official website is ljsmith.com and has social profiles on LinkedIn.

How much revenue does L.J. Smith Stair Systems generate?

As of October 2026, L.J. Smith Stair Systems's annual revenue is estimated to be $25M - $50M.

What is L.J. Smith Stair Systems's NAICS code?

L.J. Smith Stair Systems's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does L.J. Smith Stair Systems have currently?

As of October 2026, L.J. Smith Stair Systems has approximately 86 employees across 2 continents, including North America and Europe. Key team members include Manager , Sales: G. D., Production Supervisor: J. H. and Product Manager: M. A. Explore L.J. Smith Stair Systems's employee directory with LeadIQ.

What industry does L.J. Smith Stair Systems belong to?

L.J. Smith Stair Systems operates in the Wholesale Building Materials industry.

What technology does L.J. Smith Stair Systems use?

L.J. Smith Stair Systems's tech stack includes Hotjar, Squarespace, Webpack, Squarespace Commerce, Mailgun, Microsoft 365, Google Cloud and Choices.

What is L.J. Smith Stair Systems's email format?

L.J. Smith Stair Systems's email format typically follows the pattern of First.Last@ljsmith.com. Find more L.J. Smith Stair Systems email formats with LeadIQ.

When was L.J. Smith Stair Systems founded?

L.J. Smith Stair Systems was founded in 1885.

L.J. Smith Stair Systems

Q: What is L.J. Smith Stair Systems's official website and social media links?

L.J. Smith Stair Systems's official website is ljsmith.com. L.J. Smith Stair Systems has social profiles on LinkedIn.

Q: How many employees does L.J. Smith Stair Systems have currently?

L.J. Smith Stair Systems has approximately 86 employees.

Q: What technology does L.J. Smith Stair Systems use?

L.J. Smith Stair Systems's tech stack includes Google Analytics Enhanced eCommerce, HSTS, Squarespace Commerce, Network Solutions, Google Analytics.

Q: What is L.J. Smith Stair Systems's NAICS code?

L.J. Smith Stair Systems's NAICS code is 4233 (Lumber and Other Construction Materials Merchant Wholesalers).

Wholesale Building MaterialsOhio, United States51-200 Employees

L.J. Smith Stair Systems is a mid-sized wholesale building materials supplier based in Bowerston, Ohio. As a Novo Building Products Company, it offers a broad lineup of stair components, including wooden and ornamental iron balusters, metal panels, stainless steel cable, tube infills, newel posts, handrails, and related accessories. The product assortment is designed for durability and varied aesthetics in stair and railing assemblies. The customer base includes builders, contractors, remodelers, and other wholesale buyers seeking reliable stair components. In 2021, L.J. Smith introduced a concealed iron baluster installation kit to simplify installation of half-inch hollow square balusters.

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