Potential SMB scale Target Southern Surplus as a small- to mid-sized wholesale building materials business with lean staff (2-10 employees) and a digital presence. Position cost-effective digital advertising, website optimization, and e-commerce enhancements to drive online sales and lead generation.

Digital advertising leverage Current tech stack includes Google AdSense, Ad Exchange, Google Tag Manager, and Facebook. Opportunities exist to tighten retargeting, optimize ad spend, and deploy conversion-focused campaigns to increase online revenue and buyer engagement.

Payment and checkout optimization Stripe usage indicates online transactions. Recommend streamlining checkout, enabling in-cart upsells, and implementing secured payment flows to reduce cart abandonment and improve average order value.

Strategic partnerships In the wholesale/building materials space, align with marketplaces or B2B procurement platforms to broaden reach. Propose integration options, channel partnerships, or drop-ship models to accelerate distribution and revenue growth.

Growth readiness Revenue is in the low millions or below, with a small team. Propose scalable marketing automation, CRM setup, and onboarding of sales development processes to sustain growth as demand expands in the Pensacola region and related markets.