Insights

Revenue Growth Potential With a revenue range of 1 million to 10 million and recent acquisitions, Sovrn demonstrates growth potential, making it an attractive target for strategic partnerships aimed at expanding ad revenue streams.

Technology Integration Sovrn utilizes a sophisticated tech stack including Google Analytics, Drupal, and Laravel, highlighting opportunities to customize and enhance ad solutions through integrations with their existing infrastructure.

Market Expansion Opportunity Operating in the advertising services industry with a focus on maximizing publisher ad revenue, Sovrn can benefit from targeted outreach to publishers seeking to optimize yield and efficiency, representing a valuable sales opportunity.

Competitive Differentiator Sovrn's emphasis on real-time, data-driven reporting and its simplified header bidding implementation position it favorably against larger competitors, creating prospects for selling advanced analytics and technical support services.

Growth via Acquisitions The company's acquisition of Proper Media and Spoutable indicates a strategic focus on expanding market share and technological capabilities, offering avenues to propose complementary products or joint ventures that align with their growth trajectory.

Sovrn (formerly Proper Media) Tech Stack

Sovrn (formerly Proper Media) uses 8 technology products and services including Drupal, Beanstalk, jQuery, and more. Explore Sovrn (formerly Proper Media)'s tech stack below.

Drupal

Content Management System

Beanstalk

Development

jQuery

Javascript Libraries

HubSpot

Marketing Automation

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

CodeIgniter

Web Frameworks

Laravel

Web Frameworks

Sovrn (formerly Proper Media) Email Formats	Example	Percentage
First@proper.io	John@proper.io	44%
First.Last@proper.io	John.Doe@proper.io	6%
First@proper.io	John@proper.io	44%
First.Last@proper.io	John.Doe@proper.io	6%

Sovrn (formerly Proper Media) Email Formats

Example

Percentage

First@proper.io

John@proper.io

44%

First.Last@proper.io

John.Doe@proper.io

First@proper.io

John@proper.io

44%

First.Last@proper.io

John.Doe@proper.io

Frequently Asked Questions

Where is Sovrn (formerly Proper Media)'s headquarters located?

Sovrn (formerly Proper Media)'s main headquarters is located at 4150 Mission Blvd, Suite 220 San Diego, California 92109, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Sovrn (formerly Proper Media)'s official website and social media links?

Sovrn (formerly Proper Media)'s official website is proper.io and has social profiles on LinkedIn.

What is Sovrn (formerly Proper Media)'s SIC code NAICS code?

Sovrn (formerly Proper Media)'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Sovrn (formerly Proper Media) have currently?

As of October 2025, Sovrn (formerly Proper Media) has approximately 11 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Product Officer: J. S.Head Of Customer Success: M. B.Co-Owner: D. S.. Explore Sovrn (formerly Proper Media)'s employee directory with LeadIQ.

What industry does Sovrn (formerly Proper Media) belong to?

Sovrn (formerly Proper Media) operates in the Advertising Services industry.

What technology does Sovrn (formerly Proper Media) use?

Sovrn (formerly Proper Media)'s tech stack includes DrupalBeanstalkjQueryHubSpotBootstrapGoogle AnalyticsCodeIgniterLaravel.

What is Sovrn (formerly Proper Media)'s email format?

Sovrn (formerly Proper Media)'s email format typically follows the pattern of First@proper.io. Find more Sovrn (formerly Proper Media) email formats with LeadIQ.

When was Sovrn (formerly Proper Media) founded?

Sovrn (formerly Proper Media) was founded in 2014.

Sovrn (formerly Proper Media)

Q: What technology does Sovrn (formerly Proper Media) use?

Sovrn (formerly Proper Media)'s tech stack includes git, HTML, Docker, CSS, PHP.

Advertising ServicesUnited States11-50 Employees

Overview
---------
Sovrn //Managed Services helps publishers maximize ad revenue and reduce overhead costs with innovative auction logic and an experienced, dedicated growth team.

Why Work With Us:
+Increase CPMs: Our more efficient wrapper maximizes yield through a unified auction that incorporates display, video and native formats

+Better Insights: Get real time reporting that shows in-depth insights into monetization through our “data first” reporting platform

+More Revenue: Get more equitable, volume based pricing model so you can generate more revenue and retain a higher percentage

+Easy Implementation: Header bidding implementation is simple - just include our JavaScript and ad tags - and we take it from there by sourcing demand, QA & reporting

+Dedicate AdOps Team: Our experienced team focuses on your success handling technical support, best practices, and tools to ensure the best ad performance

+More Demand Partners: Access an expansive list of demand partners and PMPs to maximize the value your ad inventory

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