Acquisition synergies Spaeth Communications has been acquired by Sunwest Communications, creating a combined Dallas-based PR and training powerhouse. This suggests cross-sell opportunities between Spaeth Training offerings and Sunwest’s broader client base, especially in media training, spokesperson prep, and leadership development.

Training expansion The founder-led Spaeth Training program emphasizes hands-on media and presentation coaching. Target potential clients in high-stakes industries (corporate, government, public affairs) seeking executive coaching, crisis comms, and message discipline to improve external communications impact.

Strategic leadership With Merrie Spaeth joining as founder to lead training and oversee the training portfolio, there is a clear strategic emphasis on elevating communication capabilities. Market to organizations investing in leadership visibility, stakeholder engagement, and strategic storytelling.

Market positioning Position Spaeth within Sunwest’s portfolio as a premium, founder-led training offering complemented by established PR and government relations services. Focus on mid-market to enterprise clients seeking integrated communications and training solutions.

Scale and reach The combined entity complements a 11-50 person team with a multi-million revenue footprint, presenting an avenue to upsell comprehensive packages that bundle training, media outreach, speaker readiness, and crisis communication capabilities to existing clients and new prospects.