Insights

Digital Strategy Expertise Sparkler's specialization in digital insight and strategy, combined with its recent integration into PA Consulting, positions it as a valuable partner for organizations seeking to deepen their understanding of consumer behavior and enhance digital transformation initiatives.

Market Penetration Opportunities With a proven track record working with leading media and technology companies and a global reach, Sparkler offers growth potential for clients looking to expand their market research capabilities and leverage digital insights across diverse regions.

Collaborative Initiatives The recent partnership with Pinterest to develop audience insights highlights Sparkler’s ability to craft tailored research reports, presenting opportunities for other brands to collaborate on targeted consumer analytics projects.

Technology Integration Utilizing advanced tech stacks such as Amazon S3, Node.js, and Google Fonts API, Sparkler can support clients seeking modern, scalable data analysis and insights solutions, making it an attractive partner for digital innovation projects.

Growth and Expansion Although the company’s revenue ranges from one to ten million dollars, its strategic positioning within PA Consulting and its focus on human-centric digital insights suggest significant sales potential among mid-sized enterprises aiming to optimize customer engagement and digital strategies.

Similar companies to Sparkler

Sparkler Tech Stack

Sparkler uses 8 technology products and services including Amazon S3, Google Fonts API, Element UI, and more. Explore Sparkler's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Node.js
    Programming Languages
  • SEOmatic
    Search Engines
  • X-XSS-Protection
    Security
  • Piwik PRO Core
    Web Analytics
  • Express
    Web Frameworks

Sparkler's Email Address Formats

Sparkler uses at least 1 format(s):
Sparkler Email FormatsExamplePercentage
First@sparkler.co.ukJohn@sparkler.co.uk
41%
First.Last@sparkler.co.ukJohn.Doe@sparkler.co.uk
17%
First.MiddleLast@sparkler.co.ukJohn.MichaelDoe@sparkler.co.uk
1%
First@sparkler.co.ukJohn@sparkler.co.uk
41%

Frequently Asked Questions

Where is Sparkler's headquarters located?

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Sparkler's main headquarters is located at Third Floor, 58-60 Berners Street London, W1T 3NQ, GB. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Sparkler's official website and social media links?

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Sparkler's official website is sparkler.co.uk and has social profiles on LinkedIn.

What is Sparkler's NAICS code?

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Sparkler's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Sparkler have currently?

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As of October 2025, Sparkler has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Department: J. M.Partner: E. G.Partner: G. P.. Explore Sparkler's employee directory with LeadIQ.

What industry does Sparkler belong to?

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Sparkler operates in the Market Research industry.

What technology does Sparkler use?

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Sparkler's tech stack includes Amazon S3Google Fonts APIElement UINode.jsSEOmaticX-XSS-ProtectionPiwik PRO CoreExpress.

What is Sparkler's email format?

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Sparkler's email format typically follows the pattern of First@sparkler.co.uk. Find more Sparkler email formats with LeadIQ.

When was Sparkler founded?

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Sparkler was founded in 2001.

Sparkler

Market ResearchUnited Kingdom51-200 Employees

Digital Insight and Strategy Consultancy, now part of PA Consulting. We shine a light on the human side of the digital world.

Sparkler was born in 2001 to help businesses understand and exploit the complex interplay between consumers, brands and the digital world. Since then, we’ve had front row seats as digital technology has found its way into every aspect of everyday life, and every business.

Working with the world’s leading media and technology companies, has given us privileged access we’ve relished. Not only that, but it’s given us invaluable expertise that a host of blue chip companies, have increasingly sought to benefit from. In this time, our offer has evolved to now include Research & Insight, Brand Strategy and Service Innovation.

In May 2018 Sparkler became part of PA Consulting, enabling us to build on our success. We believe that understanding the human side of the digital world is essential to all businesses and we will now be able to bring our expertise to more clients, in more markets, more swiftly.  Our team is based in London, but our work covers the globe.

For our latest news and thinking go to www.sparkler.co.uk

PA Consulting
www.paconsulting.com

Section iconCompany Overview

Headquarters
Third Floor, 58-60 Berners Street London, W1T 3NQ, GB
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Sparkler's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sparkler's revenue is estimated to be in the range of $1M$10M

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