Global Market Presence Research Now SSI's extensive international footprint with operations across the Americas, Europe, and Asia-Pacific presents a significant opportunity to offer localized research solutions and multilingual data services to multinational clients seeking comprehensive market insights.

Innovative Data Solutions The company's recent launch of products like the SamplePlus Meter and strategic partnerships with firms such as RealityMine and iSpot.tv indicate a focus on advanced, passively collected behavioral data, which can be attractive to clients looking to enhance their understanding of consumer media and online behaviors.

Mergers and Expansion Following the merger with Survey Sampling International and expansion into India through new facilities, there is a clear momentum toward scaling operations and enriching service offerings, providing opportunities to sell integrated global research solutions and cross-border data packages.

Market Leadership & Reputation As a recognized leader in quality, scale, and customer satisfaction within the market research industry, Research Now's reputation can be leveraged to position comprehensive, high-quality research solutions to clients aiming to strengthen their market intelligence capabilities.

Technological Capabilities The company's diverse tech stack, encompassing tools like Pardot, Facebook Pixel, and Modernizr, suggests a strong digital and behavioral data focus, which can be compelling for clients seeking to enhance their digital analytics, targeted marketing, and consumer engagement strategies.