Global Expansion Potential Sparks & honey has recently expanded into Dubai, indicating a strategic move toward international growth. This presents opportunities to offer localized cultural intelligence solutions and regional marketing strategies to support their expansion in the Middle East market.

Technology Integration Focus With their proprietary AI-powered cultural intelligence system Q and various tech stack tools, Sparks & honey values innovative tech solutions. Potential sales can be directed towards enhancing their AI capabilities or integrating new data analytics tools for deeper market insights.

Market Positioning As a medium-sized firm with revenues between 25M-50M, Sparks & honey might be seeking strategic partnerships or software solutions to scale their research and consulting services, especially in emerging markets or new service offerings.

Leadership and Talent Development Recent leadership changes, including the departure of their president, suggest a company in transition, which may be open to consulting services related to organizational development, executive training, or leadership retention strategies.

Competitive Landscape Operating alongside large global agencies and consultancies, Sparks & honey could benefit from specialized tools that differentiate their cultural intelligence offerings, such as advanced trend analysis, or enhanced data structuring solutions for faster insight delivery.