Acquisitions for portfolio expansion Spartan Surfaces has a history of strategic acquisitions to expand its product portfolio and market reach. Recent acquisitions of companies like Flooring Solutionz and Parterre Flooring showcase potential sales opportunities for cross-selling products to a wider customer base.

Partnerships for market penetration Through partnerships with renowned companies like Bjelin Group and Products Direct Inc., Spartan Surfaces has strengthened its market presence. Leveraging these partnerships can create collaborative sales opportunities, tapping into new customer segments and offering a broader range of flooring solutions.

Key personnel appointments driving growth Spartan Surfaces' strategic appointments like Perry Yancovich as director of brand development and Jennifer McDonald as business development manager showcase a focus on talent to drive growth. Engaging with key personnel can open doors to new sales channels and enhance customer relationships.

Geographical expansion for market diversification With expansions into regions like Oregon and partnerships with companies in various locations, Spartan Surfaces is diversifying its market presence geographically. Exploring sales opportunities in these new markets can lead to increased revenue streams and customer acquisition.

Technological integration for enhanced customer experience Utilizing a diverse tech stack including Varnish, Google Maps, and Twemoji reflects Spartan Surfaces' commitment to innovation. Leveraging technology for personalized customer experiences and streamlined sales processes can differentiate the company and drive competitive advantage.