SpearMaven LLC

Advertising ServicesCalifornia, United States0-1 Employees

Our mission is to help B2B marketers grow their businesses smarter and faster. We are an advisory and thought leadership initiative helping B2B marketers to better achieve company growth through best practices in account-based marketing (ABM), marketing technology, marketing operations and marketing-sales alignment. With MarTech ROI under increased scrutiny for most marketers, we address these marketing technology challenges by providing blueprints and practical ‘how-tos’ in setting up a comprehensive B2B marketing infrastructure. Establishing a single seamless revenue cycle spanning marketing, sales and customer success lies at the core of success. More effective ABM can be achieved by taking a total system approach to marketing strategy, programs and infrastructure. Accounts are the lifeblood of B2B business. ABM re-focuses and intensifies effort in the right places. Our approach works from the ground up, starting with your CRM (Salesforce or any other), to ensure your marketing systems, data, applications and processes are properly configured and aligned with strategic goals, to enable achieving maximum impact with available resources. Then further enhance and transform your infrastructure and processes into a fully functional ABM platform that works as a connected whole that fully supports both your marketing and sales organizations. While most B2B businesses have a good sense of their target market and ideal customer, few are armed with the right tools, knowhow and processes to clinically target and systematically penetrate those segments. Successfully executing end-to-end ABM means getting a lot of things right: data structuring & enrichment, account configuration, targeting, campaign hierarchies, territory mapping, market sizing, real-time engagement monitoring, pipeline and revenue attribution, predictive analytics, target re-modelling, reporting and dash-boarding. We help you gain command over the entire ABM value chain.

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