Community scale Mid-sized wellness facility in Baton Rouge with a broad service mix including gym, pool, spa, proshop, smoothie bar, and multiple studios; potential cross-sell opportunities across fitness services, retail, and wellness offerings to increase per-member spend.

Retention focus Emphasis on member engagement through an app, frequent classes, and accountability touchpoints; leverage for upsell of premium memberships, personal training, small group training, and targeted retention campaigns.

Full-service upsell One stop location featuring exercise classes, massage therapy, tanning, towels, lockers, and spa amenities; prospect to bundle services (e.g., spa and fitness memberships, wellness packages) to boost average transaction value.

Tech-enabled outreach Tech stack includes WordPress and cloud infrastructure with email and app-based updates; potential to introduce digital onboarding, automated membership renewals, and targeted promotions to drive new signups and reactivations.

Growth potential Revenue in the low to mid single-digit millions with a scalable model similar to national chains; opportunities to expand corporate wellness partnerships, franchise-lite licensing, or regional marketing campaigns to accelerate growth while maintaining local service quality.