Affordable group training SPLITFIT offers live instructor-led personal training that can be shared among up to three participants, with sessions starting at as little as $12. This creates a strong value proposition for price-conscious clients and studios seeking to upsell group formats.

Hybrid delivery model The service is available both in local gyms and studios and as a virtual platform, enabling multi-channel reach. This broadens potential partner and customer targets, including remote clients and fitness facilities seeking digital components.

Trainer-led scalability With a focus on leading trainers delivering live sessions, there is an opportunity to partner with credentialed professionals and gym networks to expand capacity, increase session throughput, and drive higher per-location utilization.

Tech-enabled insights The tech stack includes analytics and SEO tools, suggesting potential for data-driven sales motions, personalized marketing, and performance dashboards for studios to track engagement and ROI.

Market-positioning fit Operating in the wellness and fitness services space with a lean team, SPLITFIT competes with scaled scheduling and wellness platforms. Targeting mid-market studios and boutique fitness chains could yield high-value partnerships and co-branded offerings.