AI driven growth SplitMetrics partners with providers like Iris via Leadtech and Moloco, highlighting a strategic focus on AI-driven optimization for Apple Ads performance. Sales opportunity: offer advanced AI optimization capabilities and strategic partnerships to enhance ad performance for high-spend mobile apps.

Enterprise Expansion New leadership appointment of Hawley Shpiro as managing director, Americas, signaling a push to scale the U.S. enterprise business. Sales opportunity: target large North American app publishers with enterprise-grade growth solutions and dedicated account management.

Affiliations & Ecosystem Active ecosystem with partnerships (AppsFlyer Premier Partner, Apple Search Ads Partner, App Radar integration) and a growing network (Leadtech) indicates a broad channel strategy. Sales opportunity: co-sell with partners, cross-sell SplitMetrics Optimize and Acquire to partner ecosystems and mutual customers.

Scale & Resources Technical backbone includes Kafka, Snowflake, Tableau and a 120+ expert team focused on mobile app growth. Sales opportunity: position as a scalable, enterprise-ready platform for mid to large publishers needing robust analytics, experimentation, and attribution.

Market Leadership Recognized as ASO tool of the year 2022 and a history of industry events and case studies showing ROI improvements, with revenue in the multi-tens of millions. Sales opportunity: leverage proven success stories to justify ROI-based proposals to growth-focused apps and games.