Expanding Rentals Spoke-N-Sport operates the largest bike rental outlet in Sioux Falls, presenting an opportunity to upsell rental customers into purchases of bikes, parts, or accessories and to convert rental traffic into in-store sales.

Experienced Trust With over 30 years in business and staff totaling around 70 years of combined bike expertise, there is strong potential to position the shop as the local authority for high-margin accessories, maintenance packages, and professional bike fittings.

Full-Service Offering The range from service to gear and fittings suggests cross-selling opportunities for maintenance plans, ergonomic bike fits, and recommended equipment bundles (components, apparel, and safety gear) aligned with customer riding goals.

Brand‑Ready Inventory Carrying premium brands (Giant, Salsa, Seven Cycles, Role; Garmin, SRAM, Giro, Yakima) signals potential for higher-margin sales through targeted campaigns, bundle deals, and loyalty programs that emphasize quality and performance.

Digital Reach Active use of Google Ads, Microsoft Advertising, and e-commerce/payment integrations indicates opportunities to optimize online-to-offline funnel, retarget existing visitors, and promote seasonal campaigns to local cyclists.