Insights

Expanding Market Presence The recent acquisition by Genius Sports Group positions Sports Innovation Lab to leverage increased resources and market reach, creating opportunities to cross-sell data analytics solutions to a broader client base across sports and entertainment sectors.

Innovative Data Solutions Sports Innovation Lab's proprietary fan intelligence model and strategic partnerships with industry leaders like Microsoft and Dentsu International demonstrate its leadership in AI-driven analytics, making it a valuable partner for brands seeking advanced audience targeting and sponsorship optimization.

Growing Revenue Stream With annual revenues estimated between $10 million and $25 million and recent high-profile client engagements, the company presents an attractive opportunity to pitch scalable data-driven advertising and sponsorship solutions tailored for media agencies and brands in sports.

Thought Leadership & Events Participation in industry events like CES, Advertising Week, and the ATN Innovation Summit highlights the company's role as a thought leader in AI and fan engagement, opening doors for collaborations and speaking engagements that can boost visibility among decision-makers.

Industry Collaborations Strategic partnerships with firms like Microsoft and dentsu enable Sports Innovation Lab to access new client networks and offer integrated marketing and AI services, providing multiple entry points for business development efforts focusing on sports and entertainment brands seeking innovation.

Similar companies to Sports Innovation Lab, part of Genius Sports

Sports Innovation Lab, part of Genius Sports Tech Stack

Sports Innovation Lab, part of Genius Sports uses 8 technology products and services including HubSpot Analytics, Squarespace, Salesforce, and more. Explore Sports Innovation Lab, part of Genius Sports's tech stack below.

  • HubSpot Analytics
    Analytics
  • Squarespace
    Content Management System
  • Salesforce
    Customer Relationship Management
  • Webpack
    Development
  • Hammer.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Algolia Realtime Search
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Sports Innovation Lab, part of Genius Sports's Email Address Formats

Sports Innovation Lab, part of Genius Sports uses at least 1 format(s):
Sports Innovation Lab, part of Genius Sports Email FormatsExamplePercentage
First@sportsilab.comJohn@sportsilab.com
45%
Last@sportsilab.comDoe@sportsilab.com
6%
FLast@sportsilab.comJDoe@sportsilab.com
4%
First@sportsilab.comJohn@sportsilab.com
45%

Frequently Asked Questions

Where is Sports Innovation Lab, part of Genius Sports's headquarters located?

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Sports Innovation Lab, part of Genius Sports's main headquarters is located at 200 Portland Street Boston, Massachusetts 02114 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Sports Innovation Lab, part of Genius Sports's official website and social media links?

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Sports Innovation Lab, part of Genius Sports's official website is sportsilab.com and has social profiles on LinkedInCrunchbase.

What is Sports Innovation Lab, part of Genius Sports's SIC code NAICS code?

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Sports Innovation Lab, part of Genius Sports's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Sports Innovation Lab, part of Genius Sports have currently?

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As of March 2026, Sports Innovation Lab, part of Genius Sports has approximately 21 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: J. W.Head Of Innovation: A. S.Co-Founder: I. K.. Explore Sports Innovation Lab, part of Genius Sports's employee directory with LeadIQ.

What industry does Sports Innovation Lab, part of Genius Sports belong to?

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Sports Innovation Lab, part of Genius Sports operates in the Advertising Services industry.

What technology does Sports Innovation Lab, part of Genius Sports use?

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Sports Innovation Lab, part of Genius Sports's tech stack includes HubSpot AnalyticsSquarespaceSalesforceWebpackHammer.jsModernizrAlgolia Realtime SearchGoogle Analytics.

What is Sports Innovation Lab, part of Genius Sports's email format?

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Sports Innovation Lab, part of Genius Sports's email format typically follows the pattern of First@sportsilab.com. Find more Sports Innovation Lab, part of Genius Sports email formats with LeadIQ.

How much funding has Sports Innovation Lab, part of Genius Sports raised to date?

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As of March 2026, Sports Innovation Lab, part of Genius Sports has raised $4.2M in funding. The last funding round occurred on Jan 31, 2024 for $4.2M.

When was Sports Innovation Lab, part of Genius Sports founded?

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Sports Innovation Lab, part of Genius Sports was founded in 2017.

Sports Innovation Lab, part of Genius Sports

Advertising ServicesMassachusetts, United States11-50 Employees

Sports Innovation Lab is a data, insights, and analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. 

Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Sports Innovation Lab's proprietary fan intelligence model—Fluid Fan™ Graph—is built on observational, transactional, and deterministic fan data. Global brands, including Legends, Kellanova, NASCAR, and Monumental Sports and Entertainment, use Sports Innovation Lab's data, audiences, and insights to drive revenue.

Section iconCompany Overview

Headquarters
200 Portland Street Boston, Massachusetts 02114 United States
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $4.2M

    Sports Innovation Lab, part of Genius Sports has raised a total of $4.2M of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2024 in the amount of $4.2M.

  • $10M$25M

    Sports Innovation Lab, part of Genius Sports's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $4.2M

    Sports Innovation Lab, part of Genius Sports has raised a total of $4.2M of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2024 in the amount of $4.2M.

  • $10M$25M

    Sports Innovation Lab, part of Genius Sports's revenue is estimated to be in the range of $10M$25M

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