Insights

Growing Market Presence Sports Innovation Lab's recent acquisition by Genius Sports Group and active participation in major industry events demonstrate significant growth and increased visibility within the sports data and analytics sector, presenting opportunities to target larger media, marketing, and technology partners.

Expanding Client Base With a client roster including prominent brands like Legends and NASCAR, and strategic partnerships such as with Microsoft and dentsu, there is a strong foundation to upsell new data-driven solutions and expand engagement into new segments within sports, entertainment, and advertising industries.

Innovation and AI Focus The company's emphasis on AI applications and proprietary fan insights, including the launch of their AI Advantage Program and active industry discussions, suggest opportunities to offer advanced AI integration and customized analytics services to organizations seeking to modernize their sports marketing strategies.

Niche Market Expertise Specializing in fan behavior research and women’s sports commercialization, Sports Innovation Lab caters to a unique segment with high growth potential, making it an ideal partner or service provider for brands aiming to penetrate underserved markets and capitalize on emerging sports trends.

Revenue Growth Potential With existing revenue estimates between 1M and 10M and a well-funded position, there is substantial scope for expanding product offerings or entering new markets, making targeted outreach to brands interested in data-driven fan engagement and sponsorship optimization a promising sales avenue.

Sports Innovation Lab Tech Stack

Sports Innovation Lab uses 8 technology products and services including Tableau, Segment, React, and more. Explore Sports Innovation Lab's tech stack below.

  • Tableau
    Business Intelligence
  • Segment
    Customer Data Platforms
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Hammer.js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Algolia Realtime Search
    Search Engines
  • Adobe Fonts
    Web Fonts

Media & News

Sports Innovation Lab's Email Address Formats

Sports Innovation Lab uses at least 1 format(s):
Sports Innovation Lab Email FormatsExamplePercentage
First@sportsilab.comJohn@sportsilab.com
45%
Last@sportsilab.comDoe@sportsilab.com
6%
FLast@sportsilab.comJDoe@sportsilab.com
4%
First@sportsilab.comJohn@sportsilab.com
45%

Frequently Asked Questions

Where is Sports Innovation Lab's headquarters located?

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Sports Innovation Lab's main headquarters is located at 200 Portland St, Boston, Massachusetts 02114, US. The company has employees across 2 continents, including North AmericaAsia.

What is Sports Innovation Lab's official website and social media links?

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Sports Innovation Lab's official website is sportsilab.com and has social profiles on LinkedInCrunchbase.

What is Sports Innovation Lab's SIC code NAICS code?

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Sports Innovation Lab's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Sports Innovation Lab have currently?

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As of October 2025, Sports Innovation Lab has approximately 30 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: J. W.Head Of Product Innovation: T. C.Head Of Innovation: A. S.. Explore Sports Innovation Lab's employee directory with LeadIQ.

What industry does Sports Innovation Lab belong to?

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Sports Innovation Lab operates in the Advertising Services industry.

What technology does Sports Innovation Lab use?

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Sports Innovation Lab's tech stack includes TableauSegmentReactjQueryHammer.jsMoment.jsAlgolia Realtime SearchAdobe Fonts.

What is Sports Innovation Lab's email format?

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Sports Innovation Lab's email format typically follows the pattern of First@sportsilab.com. Find more Sports Innovation Lab email formats with LeadIQ.

How much funding has Sports Innovation Lab raised to date?

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As of October 2025, Sports Innovation Lab has raised $4.2M in funding. The last funding round occurred on Jan 31, 2024 for $4.2M.

When was Sports Innovation Lab founded?

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Sports Innovation Lab was founded in 2017.

Sports Innovation Lab

Advertising ServicesUnited States11-50 Employees

Sports Innovation Lab is a data, insights, and analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. 

Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Sports Innovation Lab's proprietary fan intelligence model—Fluid Fan™ Graph—is built on observational, transactional, and deterministic fan data. Global brands, including Legends, Kellanova, NASCAR, and Monumental Sports and Entertainment, use Sports Innovation Lab's data, audiences, and insights to drive revenue.

Section iconCompany Overview

Headquarters
200 Portland St, Boston, Massachusetts 02114, US
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $4.2M

    Sports Innovation Lab has raised a total of $4.2M of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2024 in the amount of $4.2M.

  • $1M$10M

    Sports Innovation Lab's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $4.2M

    Sports Innovation Lab has raised a total of $4.2M of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2024 in the amount of $4.2M.

  • $1M$10M

    Sports Innovation Lab's revenue is estimated to be in the range of $1M$10M

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