Sports Marketing Surveys USA
Market ResearchFlorida, United States2-10 Employees
Sports Marketing Surveys USA is a market research firm focused on the sports sector. It conducts research across sports participation, dealer dynamics, specialty retail point-of-sale data, consumer behavior, and geo-targeted participation insights, along with strategic consulting. Founded in 1985 and based in Jupiter, Florida, the company operates with a small team and emphasizes applying established expertise to help clients solve sports business problems. Its client base includes trade associations, national governing bodies, and industry opinion leaders, and it seeks to provide a comprehensive, 360-degree view of the sports market through partnerships and its ActionWatch subsidiary. In October 2022, Buffalo Groupe, LLC acquired Sports Marketing Surveys USA, expanding its research capabilities.