Sports World x SPORTMASTER Employee Directory
RetailHovedstaden, Denmark201-500 Employees
Sports World x SPORTMASTER is a Danish nationwide retailer in sports and active living, offering a broad mix of brands and what is described as Denmark's largest Nike selection, alongside competitive prices. The business operates an online store, a customer club with benefits, and a Teamsport program for clubs and associations. Its multi-channel approach enables customers to order from the store, from the dressing room, or from the sofa, with delivery to a preferred location. It serves both individual customers and sports organizations by providing access to the full product range regardless of location or time. Based in Ballerup, in the Capital Region of Denmark, the company traces its roots to Sportmaster and has operated for more than forty years, now under the name Sports World x Sportmaster. It is owned by Frasers Group, the parent company behind several European sport retail brands, including Sports Direct.
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