Strong Market Presence With over 40 years of experience and Denmark's largest sports brand selection through Sports World x Sportmaster, the company has a well-established customer base and competitive positioning, presenting a significant sales opportunity for new product lines and exclusive collaborations.

Digital Integration The company's robust online platform, including shop, customer club, and digital services, offers pathways to expand e-commerce solutions, personalized marketing, and targeted promotions to increase online sales and customer loyalty.

Ownership & Expansion Owned by Frasers Group, known for leading retail chains across Europe, the company benefits from potential synergy and expansion opportunities within the broader Frasers ecosystem, facilitating cross-promotions and new market penetrations.

Tech Stack & Analytics Leveraging advanced technology like Google Analytics and Ruby on Rails indicates openness to data-driven sales strategies, enabling targeted campaigns, customer segmentation, and personalization to boost conversion rates.

Growth Potential Operating with revenue between 1 million and 10 million USD and a sizable network of employees, there are opportunities for scalable B2B partnerships, including sourcing new sports brands, merchandise, and equipment to meet increasing customer demand.