Insights

Expanding Market Reach Sports World x SPORTMASTER has a strong national presence in Denmark with a large physical retail footprint and a comprehensive online store, providing multiple touchpoints for engaging a broad customer base including sports clubs and individual consumers.

Diverse Product Offering The company boasts Denmark's largest selection of Nike products and a wide variety of brands, creating significant cross-selling opportunities by promoting complementary sportswear and equipment across different sports and activity categories.

Digital Engagement With a digital platform supporting online orders, a customer loyalty program, and an integrated omnichannel approach, there is potential to enhance e-commerce capabilities and personalized marketing efforts to increase sales and customer retention.

Growth in Sports Sector The sports retail market is trending upward with increasing consumer interest in active lifestyles; tailored promotional campaigns and targeted outreach to sports clubs and recreational athletes could significantly boost sales volume.

Sports World x SPORTMASTER Tech Stack

Sports World x SPORTMASTER uses 8 technology products and services including Optimizely, Amazon Web Services, Font Awesome, and more. Explore Sports World x SPORTMASTER's tech stack below.

  • Optimizely
    A/B Testing
  • Amazon Web Services
    Cloud Hosting
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Freshworks Freshdesk
    Help Desk Software
  • jQuery
    Javascript Libraries
  • Envoy
    Load Balancers
  • Vercel
    Platform As A Service

Media & News

Sports World x SPORTMASTER's Email Address Formats

Sports World x SPORTMASTER uses at least 2 format(s):
Sports World x SPORTMASTER Email FormatsExamplePercentage
FL@sportmaster.dkJD@sportmaster.dk
66%
LastF@sportmaster.dkDoeJ@sportmaster.dk
15%
FirstLast@sportmaster.dkJohnDoe@sportmaster.dk
11%
First_Last@sportmaster.dkJohn_Doe@sportmaster.dk
8%

Frequently Asked Questions

Where is Sports World x SPORTMASTER's headquarters located?

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Sports World x SPORTMASTER's main headquarters is located at 5-7 Baltorpbakken Ballerup, Hovedstaden Denmark. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Sports World x SPORTMASTER's phone number?

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You can contact Sports World x SPORTMASTER's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sports World x SPORTMASTER's official website and social media links?

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Sports World x SPORTMASTER's official website is sportsworld.dk and has social profiles on LinkedIn.

What is Sports World x SPORTMASTER's NAICS code?

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Sports World x SPORTMASTER's NAICS code is 44-45 - Retail Trade.

How many employees does Sports World x SPORTMASTER have currently?

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As of April 2026, Sports World x SPORTMASTER has approximately 251 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Sales & Partnership: M. T. L.Head Of It: S. S.Marketing Manager: J. H. P.. Explore Sports World x SPORTMASTER's employee directory with LeadIQ.

What industry does Sports World x SPORTMASTER belong to?

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Sports World x SPORTMASTER operates in the Retail industry.

What technology does Sports World x SPORTMASTER use?

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Sports World x SPORTMASTER's tech stack includes OptimizelyAmazon Web ServicesFont AwesomeGoogle Fonts APIFreshworks FreshdeskjQueryEnvoyVercel.

What is Sports World x SPORTMASTER's email format?

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Sports World x SPORTMASTER's email format typically follows the pattern of FL@sportmaster.dk. Find more Sports World x SPORTMASTER email formats with LeadIQ.

When was Sports World x SPORTMASTER founded?

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Sports World x SPORTMASTER was founded in 1979.

Sports World x SPORTMASTER

RetailHovedstaden, Denmark201-500 Employees

Vores landsdækkende kæde, Sports World x Sportmaster, har et uovertruffet udvalg af brands, Danmarks største udvalg af Nike og meget konkurrencedygtige priser. Vi tilbyder også et online univers med shop, kundeklub med masser af fordele samt Teamsport for klubber og foreninger. Det har tilsammen gjort os til den foretrukne sportskæde. 
I mere end 40 år har Sportmaster, og nu Sports World x Sportmaster, været leverandør til sportsglade danskerne og landets mange sportsklubber. Vi arbejder for, at alle kunder, uanset bopæl, tid og sted, har adgang til hele vores store udvalg af sportsbrands. Bestil fra butikken, omklædningsrummet eller sofaen. Så leverer vi varerne til den foretrukne lokation. Hurtigt.

Vores dygtige medarbejdere sørger for, at alle får god og faglig service i butikken og i den telefoniske og digitale kundeservice. Vores medarbejdere sørger også for, at udvalget er skarpt og vores priser meget konkurrencedygtige. Vi er et team og vi spiller sammen for at spille alle vores kunder bedre.  #SportStartsHere

Sports World x Sportmaster er ejet af Frasers Group, der driver sportskæderne Sports Direct og Sports World på tværs af Europa.

Section iconCompany Overview

Headquarters
5-7 Baltorpbakken Ballerup, Hovedstaden Denmark
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Sports World x SPORTMASTER's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sports World x SPORTMASTER's revenue is estimated to be in the range of $1M$10M

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