Sportscode
Spectator Sports2-10 Employees
Sportscode is a small team operating in the spectator sports space with a focus on athlete marketing and media coverage. It collaborates with Saudi Sports Group to expand activities across the Middle East and Africa, aligning its work with the ethics and spirit established there. The company seeks to build a regional network of websites and apps to highlight rising stars, supported by school, university, federation and international news coverage. Sportscode provides elite coverage of local sports and events, offering behind-the-scenes access and exclusive insights to local communities. Its approach is athlete-driven, aiming to surface talent from local schools and contribute to a positive sports culture. Positioned within the broader spectator sports industry, the company targets a multinational audience across the GCC and Africa as it develops its online presence and app technology.