Industry Specialization Spring O’Brien possesses deep expertise in travel and tourism communications, as well as business-to-business and economic development sectors, making it an ideal partner for clients seeking specialized marketing and PR solutions within these markets.
Strategic Partnership Being part of MMGY Global since 2016 enhances its access to extensive industry resources, potential joint marketing opportunities, and a broader client base, which can be leveraged to identify cross-selling and upselling prospects.
Tech Adoption Utilization of advanced tools like The Trade Desk, Google Web Designer, and Microsoft technologies indicates adaptability to digital and programmatic marketing trends, offering opportunities to provide innovative marketing solutions to tech-savvy clients.
Growth Potential With a modest revenue range of up to 10 million and a small team, there is significant potential for expansion through targeted new client acquisitions in tourism, economic development, and niche B2B markets.
Competitive Positioning Operating in a competitive landscape with large agencies, Spring O’Brien’s specialized focus and integration within MMGY Global present a unique selling proposition for clients seeking personalized, industry-specific communication strategies.