Community Partnerships Springfield Thunderbirds actively engage in community partnerships, such as with the American Legion and Springfield City Library, presenting an opportunity for collaborative sales initiatives targeting local organizations and sponsors aligned with these partnerships.

Employee Recognition The company emphasizes employee recognition, as seen through awards like the AHL Man of the Year for community contributions. Leveraging this employee-centric focus, sales strategies can be tailored towards companies seeking to align with a positive and engaged workforce.

Hockey Operations Expansion With recent promotions like Jeff Jordan to Manager of Hockey Operations, there is a potential sales angle in offering specialized services or partnerships tailored to support the growth and operational needs of the team's management and sports staff.

Youth Engagement Programs Initiatives like Boomer's Reading Club highlight a commitment to youth engagement. Sales opportunities could be explored with educational institutions, youth organizations, and brands targeting families by aligning with these programs to foster a positive brand image.

Increased Brand Visibility Strategic partnerships like the T-Birds Community Caravan and ABC initiative boost brand visibility. Sales teams can capitalize on this increased exposure by targeting potential sponsors looking to associate with community-driven initiatives for enhanced brand recognition.