SpyFu Employee Directory
Technology, Information and InternetArizona, United States11-50 Employees
SpyFu is a technology company in the Information and Internet industry, based in Scottsdale, Arizona, United States, with 11-50 employees. The company provides competitive search data that reveals every keyword it ranks for, every ad it has run, and every dollar spent, drawing on more than 15 years of history updated daily. Founded by Mike Roberts about twenty years ago to address a lack of competitive search data, SpyFu positions itself as first to market with the deepest competitive search dataset, which the company states includes, on average, twice as many organic keywords and twenty times more paid data than alternatives. SpyFu offers products such as SpyFu GPT, an SEO platform integrated with ChatGPT, and RivalFlow, which identifies content gaps and supplies copy to close them; full access starts at $39 per month with no feature walls. Recent activity includes a PPC data expansion rolled out in January 2026 and a 2025 partnership with Databar to provide extended SERP data to Databar users.
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