Innovative Product Collaborations Square Root has established strategic partnerships with renowned brands like Pizza Pilgrims, creating custom products such as Amalfi Lemonade, which demonstrates their ability to collaborate with similar dynamic companies in food and beverage sectors. This opens opportunities to supply or co-develop innovative beverages with other culinary or hospitality brands seeking craft beverage partnerships.

Diversified Market Appeal The company's launch of non-alcoholic mixed drinks like the Gin & Tonic RTD positions them in the growing health-conscious and non-alcoholic beverage market. Engaging with health food stores, specialty retailers, or eco-conscious cafes could be a strategic sales avenue, aligning products with consumer trends towards wellness and natural ingredients.

Local Craft Focus Based in East London with a focus on small-batch, fruit-to-bottle production, Square Root appeals to artisanal and local sourcing markets. Partnering with premium grocery chains, farm-to-table restaurants, and craft-focused distributors could enhance their reach to consumers seeking authentic and locally crafted beverages.

Digital Engagement and Data Track Utilizing tools like Google Analytics and Facebook Pixel indicates a strong digital presence and data-driven marketing approach. This foundation presents opportunities for targeted B2B marketing and personalized outreach to boutique retailers, specialty outlets, or event organizers looking for bespoke non-alcoholic beverage options.

Market Entry and Expansion With recent innovative product launches and strategic partnerships in London's vibrant food scene, there is potential to expand beyond local markets into broader regional or international craft beverage spaces. Collaborating with wholesale distributors or attending trade shows focused on artisanal drinks can accelerate growth and increase market penetration.