Customization Opportunity Squares specializes in creating immersive digital event experiences that are 100% on brand, signaling opportunities to upsell tailored virtual or hybrid event design packages to brands and agencies seeking consistent branding across campaigns.

Tech Stack Alignment With a modern stack including iCIMS, AWS, Kubernetes, Argo CD and GitHub, there is potential to partner on enterprise scale projects or offer managed DevOps and integrations services to clients running large-scale event platforms or requiring seamless deployment workflows.

Scale & Collaboration Small to mid-sized teams (11-50 employees) indicate agile collaboration needs; positioning as a trusted partner for end-to-end event technology, from design through analytics, could appeal to brands expanding their virtual event programs.

Industry Trends The broader market shows brands investing in high-end digital experiences and AI-assisted creation; presenting Squares as a premium, brand-centric event platform can attract agencies and brands looking to elevate sponsorships, attendee engagement, and measurement.

Competitive Positioning Compared to peers of larger scale platforms, emphasize flexibility, speed, and bespoke immersive capabilities to win mid-market clients seeking tailored experiences rather than out-of-the-box solutions.