Niche events Squares focuses on creating immersive digital event experiences for agencies and brands, presenting an opportunity to upsell premium virtual event platforms and branded experiences to marketing teams seeking on-brand, high-impact events.

SMB growth With a small to mid-size team (11-50 employees) and a software development focus, there is potential to offer scalable event solutions tailored to growing brands that need cost-efficient, easily deployable virtual or hybrid event capabilities.

Tech stack Leverage their use of AWS, Laravel, PHP and analytics tools to position complementary optimization services, integrations, and performance improvements for event platforms that require robust hosting, analytics compliance, and rapid deployment.

Market signals Industry news about Squarespace and creator-focused tools suggests brands are increasingly investing in professional online presence and event marketing; align Squares with partner ecosystems to capture brands expanding digital campaigns.

Competitive positioning Squares aims to deliver 100 on-brand digital events; propose differentiation by offering advanced analytics, immersive UX enhancements, and end-to-end event orchestration to win business against generic platforms.