Market Expansion Squishable has recently opened new physical retail locations in Annapolis and Montgomery, indicating a growing emphasis on direct-to-consumer sales channels. There is an opportunity to offer retail-specific products, point-of-sale solutions, or in-store merchandising packages tailored to brick-and-mortar expansions.

Product Innovation With a strong emphasis on fan-designed plush and unique characters like Plague Doctor, Squishable values creative collaboration and niche offerings. Collaborating on co-branded plush lines or customizable plush products could deepen customer engagement and drive additional sales.

Digital Engagement The company's focus on audience input and website development presents opportunities for digital marketing services, interactive e-commerce enhancements, or community-building platforms that could boost online sales and loyalty.

Security and Trust Recent data breaches and lawsuits highlight concerns around customer data security. Providing cybersecurity solutions or trust-building initiatives could position your offerings as essential for restoring customer confidence and ensuring compliance.

Customer Loyalty Strategy Having been recognized with multiple Toy of the Year awards, Squishable has a strong brand reputation. Loyalty programs, exclusive product releases, or engagement campaigns could further capitalize on their brand prestige and increase repeat sales.