Strong Market Presence SS Marine has established itself as one of Utah's oldest and largest boat dealerships with over 25 years of operation, offering a solid local customer base and brand recognition that can be leveraged for expanding sales opportunities.

Premium Product Portfolio The dealership handles highly regarded brands such as Chaparral, Glastron, and top-selling lines like Four Winns and Smoker Craft, indicating an opportunity to target customers seeking high-quality, reputable boats which command higher margins.

Diversified Offerings With full-service facilities including parts, service, and a pro shop, SS Marine can cross-sell accessories, maintenance packages, and aftermarket products to increase revenue streams within its existing customer base.

Potential Market Expansion The company's revenue range of $1M to $10M and regional focus suggests room to grow through targeted marketing efforts, including online advertising and partnerships, to attract new boating enthusiasts and repeat buyers.

Technology Adoption Utilizing platforms like Wix, Google Cloud, and React enables improved customer engagement and online sales capabilities, providing a foundation to expand digital marketing initiatives and enhance the buying experience to drive sales growth.