Global travel footprint SSP Group operates across 38 markets with a focus on airports, rail stations and travel hubs, presenting multiple cross-sell opportunities with travel-related brands and premium concepts in diverse geographies.

Diverse brand portfolio With partnerships including Starbucks, Pret A Manger and Marks & Spencer alongside bespoke local concepts, there are opportunities to introduce new concepts, co-branding, or exclusive pop-ups within existing venues to drive traffic and incremental spend.

Digital and tech leverage SSP already uses SAP SuccessFactors, Microsoft 365 tools and integration platforms, indicating readiness for enhanced digital ordering, loyalty integration, and data-driven merchandising across airports and transit hubs.

Expansion and partnerships Active openings and renewals in North America and ongoing airport redevelopments signal potential for new site opportunities, contract renewals, and franchising-like partnerships with local operators or brand extensions.

Leadership and governance Recent leadership changes and ongoing corporate mobility suggest stability for enterprise deals, while potential for strategic advisory, sponsorships, or joint ventures aligned with SSP’s travel-focused hospitality strategy.