Insights

Strong Market Presence Stadium operates as Sweden’s largest sports retail chain with a significant footprint of 180 stores across Sweden, Finland, and Norway, presenting multiple touchpoints for cross-selling and expanding brand partnerships in the Nordic region.

E-Commerce Expansion With Stadium Connect and online sales through partners, there are ample opportunities to develop or enhance digital commerce solutions, including omnichannel integrations and personalized marketing platforms to boost online revenue.

Manufacturer & Partner Opportunities Stadium’s includes its team sales and partners, providing avenues for B2B collaboration in sportswear and equipment markets, opening doors for tailored product offerings, bulk sales, and sponsorship collaborations.

Tech Stack Optimization Leveraging advanced tools like Databricks, Amazon SES, and intershop, Stadium demonstrates openness to innovative commerce and data solutions, indicating potential for technology vendors to offer tailored SaaS, analytics, or marketing automation services.

Financial Stability and Growth With revenue estimated between one and ten billion dollars, Stadium’s robust financial health signals opportunities for expansion projects, loyalty programs, and new store openings, making it an attractive partner for vendors targeting large retail chains.

Stadium Tech Stack

Stadium uses 8 technology products and services including Databricks, nShift, Intershop, and more. Explore Stadium's tech stack below.

  • Databricks
    Big Data Processing
  • nShift
    Customer Experience Management
  • Intershop
    E-commerce
  • Amazon Simple Email Service
    Email
  • Slick
    Javascript Libraries
  • Boomerang
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Java
    Programming Languages

Media & News

Stadium's Email Address Formats

Stadium uses at least 1 format(s):
Stadium Email FormatsExamplePercentage
First.Last@stadium.seJohn.Doe@stadium.se
97%
Last.First@stadium.seDoe.John@stadium.se
2%
First.MiddleLast@stadium.seJohn.MichaelDoe@stadium.se
1%

Frequently Asked Questions

Where is Stadium's headquarters located?

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Stadium's main headquarters is located at Norra Promenaden 63, Norrköping, 60160, SE. The company has employees across 6 continents, including EuropeNorth AmericaSouth America.

What is Stadium's phone number?

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You can contact Stadium's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Stadium's stock symbol?

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Stadium is a publicly traded company; the company's stock symbol is N/A.

What is Stadium's official website and social media links?

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Stadium's official website is stadium.se and has social profiles on LinkedIn.

What is Stadium's NAICS code?

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Stadium's NAICS code is 44-45 - Retail Trade.

How many employees does Stadium have currently?

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As of October 2025, Stadium has approximately 2K employees across 6 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Commercial Officer (cco) Group Management: P. R.Chief Operating Officer: S. S.Head Of Data And Analytics: O. S.. Explore Stadium's employee directory with LeadIQ.

What industry does Stadium belong to?

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Stadium operates in the Retail industry.

What technology does Stadium use?

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Stadium's tech stack includes DatabricksnShiftIntershopAmazon Simple Email ServiceSlickBoomerangjQueryJava.

What is Stadium's email format?

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Stadium's email format typically follows the pattern of First.Last@stadium.se. Find more Stadium email formats with LeadIQ.

When was Stadium founded?

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Stadium was founded in 1987.
Stadium

Stadium

RetailSweden1001-5000 Employees

Stadium is Sweden’s largest sports chain. Our mission has a simple and obvious purpose: we want as many people as possible to discover the benefits to be gained from an active lifestyle. To inspire and help people towards a healthier and more enjoyable life provides a meaning and source of motivation for us in our daily work! 

Our passion for the active lifestyle is about always daring to challenge, develop and find new ways to activate the world. 

Stadium today has two business concepts: Stadium and Stadium Outlet with 180 stores in Sweden, Finland and Norway. To be able to meet our customers where they are, we have Stadium Connect online. With Stadium Connect partners get the possibility to sell their products on our sites. The group also includes Team Sales which sells sportwear and goods to teams, clubs and players in Sweden and Finland. Stadium Sportcamp is also part of the group. The Stadium Group is 100% owned by the Eklöf family. 

We invite you to visit our stores or our websites, where we will help you to choose the right product at the right price. It's our way of letting you know that you’re important to us. 

Join the movement!

Section iconCompany Overview

Headquarters
Norra Promenaden 63, Norrköping, 60160, SE
Phone number
Website
stadium.se
Stock Symbol
N/A
NAICS Code
44-45 - Retail Trade
Founded
1987
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Stadium's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Stadium's revenue is estimated to be in the range of $1B$10B

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