Strategic partnerships Capitalise on Standard Life’s established partnerships with advisers, employers, and direct channels to offer integrated financial planning and wealth management solutions to potential corporate clients and benefits suppliers.

De-risking collaboration Leverage their recent de-risking deal with Cancer Research UK to position risk-transfer and pension de-risking services for other large schemes and employer-sponsored plans seeking stability and cost predictability.

Workplace savings expansion Target employers and HR teams connected to Cushon partnerships to expand workplace savings and investment options, offering scalable benefit programs and retirement planning tools.

Technology leverage Offer analytics, advisory tech, and platform enhancements aligned with their Wrap and Elevate adviser platforms to improve client engagement, decision support, and value proposition for advisers and end clients.

European growth Explore opportunities in UK Ireland Germany and Austria markets where Standard Life Assurance Limited operates, focusing on cross-border pension, savings, and retirement product bundles to extend market share.