Strategic Partnerships Leverage Standard Life’s strong ties with Aberdeen Standard Investments and Cancer Research UK to propose integrated investment solutions, de-risking strategies, and sponsor-backed wealth planning offerings for large employer-based pension schemes.

Workplace Savings Expansion Target employers and HR teams that already engage with Standard Life through Wrap and Elevate platforms, offering expanded workplace savings products, healthy fund options, and digital advisory tools to boost employee participation and retirement readiness.

Digital Engagement Capitalise on existing tech stack usage and digital channels (Analytics, Tag Manager, Ad tech) to upsell data-driven advisory services, personalized retirement planning, and hybrid advice models for advisers and direct customers.

De-risking Opportunities Position bespoke de-risking and buy-in solutions for pension schemes, leveraging the partnership with Cancer Research UK and the Phoenix Group to address risk transfer, longevity, and funding gaps for mid to large schemes.

Geographic & Product Synergy Explore cross-border opportunities in UK, Ireland, Germany, and Austria by offering aligned pension, savings, and retirement products, backed by Standard Life’s multi-market product suite and insurer collaborations.