Strategic partnerships Leverage Standard Life’s existing collaboration with advisers, employers, and direct channels to propose integrated financial planning solutions, workplace savings enhancements, and expanded product access through their platforms and networks.

De-risking deals Target opportunities tied to de-risking objectives like the Cancer Research UK partnership model, offering bespoke investment and governance structures that align with pension schemes, trustees, and employer sponsors.

Platform expansion Explore value-adds for Wrap and Elevate platforms and partnerships with Cushon to broaden savings, investment options, and retirement planning services for employers and end clients.

Workplace solutions Propose scalable workplace pension and retirement products, including lifetime mortgage-related offerings via Standard Life Home Finance, to attract corporate clients seeking diversified retirement strategies.

Technology enablement Position data-driven advisory tools and analytics to enhance customer decision-making, leveraging existing tech stack (Google Analytics, Tag Manager, Ad tech) to deliver measurable engagement, personalization, and ROI for new partnerships.