Market Niche Expansion Stanton & Company specializes in sports and lifestyle marketing within the healthy, active living sector, presenting opportunities to target brands and personalities aligned with health, wellness, and fitness markets, which are experiencing sustained growth.

Strategic Partnerships Recent collaboration with Kravet for a luxury flooring collection indicates the company's ability to form high-end, exclusive brand partnerships, suggesting potential for further premium brand collaborations in related lifestyle and design sectors.

Leadership Growth The appointment of Deb Tippett as regional vice president highlights recent leadership expansion efforts, signaling a focus on increasing market penetration in the hard surface flooring segment and offering tailored B2B outreach opportunities.

Financial Opportunity With revenues estimated between $100 million and $250 million, Stanton & Company presents a significant financial profile, making it attractive for larger brands seeking experienced PR and marketing partners in the active living realm.

Diversity Commitment Being a WBENC-Certified Women’s Business Enterprise, Stanton & Company appeals to organizations focusing on diversity and inclusion initiatives, providing a strategic alliance opportunity with brands seeking to enhance supplier diversity credentials.