Award momentum STAR has recently earned multiple Hermes Creative Awards Platinum and Gold honors in 2026, signaling strong creative execution and industry recognition that can be leveraged to upsell premium design and exhibit production services to current and prospective clients.

Acquisition growth Recent acquisitions of Exhibit Edge and Neuconcepts indicate an expanding capability set and market reach. This presents opportunities to position STAR as a integrated partner for larger tradeshow programs needing end-to-end exhibit design, fabrication, and activation services.

Govt event focus With headquarters in Washington, D.C. and emphasis on government activations, there is a clear lane for pursuing federal, state, and local government contracts, as well as partnerships with agencies seeking turnkey exhibit and event experiences.

Mid-market potential Current revenue is in the $1M–$10M range with a lean team (2–10 employees), suggesting cross-sell opportunities to scale with mid-market clients through expanded service offerings and strategic partnerships across events, environments, and digital activation.

Technology readiness Use of REST, Adobe, Webpack, Xamarin, Android SDK, and collaboration tools like Microsoft Teams implies capability to deliver technology-enabled experiences; these strengths can be highlighted when pitching interactive exhibits, mobile activations, and integrated event tech solutions to clients seeking innovation.