LED Retrofit Focus Position Starbeam as a specialist in LED retrofit projects with utilities rebates. Emphasize opportunities to upsell retrofit products and design services to contractors, property managers, and business owners looking to convert existing fixtures and maximize rebate eligibility.

Utility Rebates Ready Highlight access to Ameren Missouri and Ameren Illinois rebate programs as a differentiator. Offer to manage incentive processing, energy audits, and M&V data to accelerate closing cycles and secure larger project scopes.

Broad Product Access Leverage the catalog of 8,000+ products to meet diverse customer needs from routine to hard-to-find items. Create tailored bundles for ongoing maintenance customers and walk-in retail clients to drive higher average order value.

Experience Sell Market the over 100 years of combined lighting expertise to reassure customers about reliability and design outcomes. Use case studies and energy savings results to support proposals to electrical contractors and property managers.

Local Walk-in Advantage Capitalize on the local walk-up counter for quick pickups and in-person consultations. Promote time-saving service bundles and rapid delivery to capture urgent project needs and increase first-visit conversions.