Personalization Opportunities Stardust Memorials offers customizable cremation urns and memorial products, which presents a sales opportunity to introduce personalized offering enhancements, custom engraving services, or bespoke memorial solutions to increase customer value and satisfaction.

Product Expansion Potential With recent product launches like the Sleeping Cat Urns, there is scope to expand into other niche pet memorial products or themed memorial items, catering to specific customer segments and increasing market share in specialty memorials.

Digital Engagement and Marketing The company's use of digital tools such as Facebook Pixel, YouTube, and consumer-focused website features indicates a strong digital presence, which can be leveraged further for targeted marketing campaigns, online advertising, and customer engagement strategies.

Customer Service Differentiation Stardust Memorials prides itself on friendly, 24/7 customer service with an easy-to-use website; expanding multilingual support or live chat services could enhance accessibility and attract a broader customer base, especially in crisis moments.

Market Position and Growth As a family-owned business with modest revenue and a strong regional presence in Michigan, there is an opportunity to pursue regional expansion or partnerships with funeral homes and hospices to increase sales channels and scale the business.