Strong Market Presence Starr Mathews Insurance has established a long-standing presence in North Georgia and Tennessee since 1920, demonstrating deep regional market knowledge and customer trust, which can be leveraged for local outreach and personalized service offerings.

Diverse Insurance Portfolio With access to over thirty financially stable insurance carriers, the company offers comprehensive coverage options across home, auto, health, life, and business sectors, enabling cross-sell opportunities across various policy lines.

Robust Revenue Base Generating between 100 to 250 million dollars in revenue with a mid-sized team of 51 to 200 employees suggests considerable operational capacity and growth potential that can support targeted expansion and premium upselling.

Technology Utilization Employing modern tools like Google Analytics, Squarespace for commerce, and SendGrid indicates a focus on digital marketing and customer engagement, opening opportunities for social media campaigns and online insurance consultations.

Competitive Advantage As an independent agency advocating for customers with personalized service and competitive pricing, Starr Mathews is positioned to appeal to clients seeking tailored insurance solutions and could expand into underserved niche markets or specialized coverage segments.