Innovative Engagement Model Starting 11 offers a unique live fantasy soccer experience that mimics real-game substitutions, which can be leveraged to develop premium features or sponsored content that enhance user engagement and boost monetization opportunities.

Growing Investor Confidence With a recent $5 million investment from Brand Capital and seed funding of $790,000, Starting 11 demonstrates strong investor backing, indicating potential for scaling operations and expanding market reach through targeted sales partnerships.

Expanding Market Share Operating within the competitive fantasy sports industry alongside companies like FanDuel and Panini America, Starting 11 can explore strategic collaborations or white-label solutions to differentiate and grow its user base.

Technology-Driven Platform Using a tech stack that includes Facebook Pixel, Drift, and PHP, the company is positioned to adopt advanced marketing tools and analytics services to improve user acquisition and retention strategies for prospective clients.

Alignment with Sports Trends Focusing on the popular soccer market with real-time fantasy gameplay offers sales opportunities with sports leagues, media companies, and brands seeking to target passionate soccer fans through experiential marketing and sponsorships.